Growth experts for D2C brands · 30-minute call
Marginwise runs CRO, performance marketing, UI/UX design and app development for D2C and ecommerce brands in India and the US. Every engagement is led by Abhimanyu Sharma, who has ten years of experience building D2C, omnichannel and loyalty products. On the call we look at your store, your funnel and your numbers, and agree where to start.
Where traffic, carts or ad spend are being lost, ranked by likely revenue impact.
A change your team can ship without waiting on a redesign or new budget.
The findings and next steps by email, so you can share them with your team.
Most stores lose revenue in the same places. These are the published benchmarks we audit against, and what we do about each one.
are abandoned on average, across 50 studies of online shopping behaviour.
What we do: map every step from cart to payment and remove the reasons shoppers leave, starting with surprise costs and forced account creation.
Source: Baymard Institute, cart abandonment rateis what the average large ecommerce site can gain through better checkout design alone.
What we do: score your checkout against usability guidelines, then test the highest-impact fixes first.
Source: Baymard Institute, checkout usability researchfor retail sites from a 0.1-second improvement in mobile site speed, in a study of 37 brands.
What we do: find the apps, scripts and images slowing your store, and fix speed before spending more on traffic.
Source: Deloitte Digital and Google, Milliseconds Make Millions (2020), via The Drumof cash-on-delivery orders in India return to origin, compared with prepaid orders.
What we do: nudge buyers to prepaid with checkout offers and verify risky COD orders, so ad spend is not wasted on parcels that come back.
Source: Shipway ShipNotes FY25, via MediaBriefFind where shoppers drop off between landing page and payment, then fix it with tested changes.
Campaigns planned around contribution margin and repeat purchase, not just ROAS on the dashboard.
Research-led design for stores and apps, handed off in Figma with specs developers can build from.
Mobile commerce apps and custom Shopify work, scoped as product releases with a clear first version.
Tracking audit, funnel analysis and session recordings, so we know which of the three levers is weakest.
Every idea is scored on expected impact, confidence and effort. You see the ranked backlog before we start.
We ship changes as A/B tests where traffic allows, and read results against revenue and margin, not clicks.
Winning changes go live everywhere, and ad budgets move to the campaigns that pay back fastest.
Audit
A fixed-scope review of your funnel, ads or UX, with a ranked action list. A good first step if you want to test the fit.
Recommended
Ongoing CRO, performance marketing and design, run as one team and reviewed against revenue and margin every month.
Project
A redesign, Shopify build or app, scoped to a first release with a fixed plan and milestones.
Every quote is written after the first call, once we have seen your store and numbers.
India
United States
Founder and team lead
Ten years building D2C ecommerce, B2B SaaS, omnichannel and loyalty products for multi-brand retailers. Abhimanyu joins your first call, sets the plan and reviews the work before it reaches you.
Performance marketing lead
Leads paid acquisition across Meta, Google and TikTok: account structure, creative testing, budgets and the weekly reporting tied to CAC and margin.
Funnel audits, tracking and A/B tests
Led by Velmurgan. Meta, Google and TikTok campaigns
Research, Figma design and design systems
Shopify, headless storefronts and mobile apps
Two or three lines in the form on this page. We read it and come prepared with questions.
Your business, your stack and the decision that is stuck.
We break the problem down, test assumptions and look at options with their trade-offs.
One recommended move, what it depends on and what could go wrong.
A short email with the recommendation and any resources we discussed.
A good fit
Not a fit
Yes. It is a 30-minute conversation. If there is a fit, you get a written scope and quote afterwards, in INR or USD.
Pick a time and save the Google Calendar invite. We usually confirm within the hour and send a meeting link by email.
Abhimanyu leads the first call. If paid media is part of the brief, Velmurgan joins too. If you go ahead, you meet the specialists on your account, and Abhimanyu stays your point of contact.
Pricing depends on scope, channels and ad spend, so we quote after the first call. You get a written proposal in INR or USD with a fixed fee for audits and projects, or a monthly fee for retainers.
Yes. After the first call, we can connect you with a client from a similar category or market, with their permission.
Yes, if you need one before sharing details. Mention it in the brief and send it with the confirmation.
Yes. Calls and reviews happen in US mornings, which is evening in India, and work progresses overnight your time. The picker shows each slot in IST and US Eastern.
Yes. Many brands start with a CRO audit or an ads account review, then add design or development once the first results are in.
Your store URL, rough monthly traffic and ad spend, and the problem in a sentence. Read-only access to GA4 or your ads account helps.
30 minutes, a written summary afterwards, and no obligation to hire.