Result coming soonCart abandonment
The leak: Cart abandonment. Benchmark: 70.22% of carts are abandoned on average (Baymard Institute).
What we did: Client story to be added — the changes we shipped and the measured outcome will appear here.
Case studies
How we find the leaks, and what fixing them is worth.
Every engagement starts from the same published benchmarks and the same four-step method. Below is how we work, and the client results we have measured against it.
Client results
Each study follows the same shape: the leak we found, the benchmark we measured against, what we changed, and the result.
Result coming soonCheckout friction
The leak: Checkout friction. Benchmark: 35% higher conversion is possible through better checkout design (Baymard Institute).
What we did: Client story to be added — the changes we shipped and the measured outcome will appear here.
Result coming soonCOD returns
The leak: COD returns. Benchmark: 26% of COD orders in India return to origin, vs under 2% prepaid (Shipway ShipNotes FY25).
What we did: Client story to be added — the changes we shipped and the measured outcome will appear here.
Result coming soonSlow mobile store
The leak: Slow mobile store. Benchmark: 8.4% more conversions from a 0.1s mobile speed improvement (Deloitte Digital and Google, 2020).
What we did: Client story to be added — the changes we shipped and the measured outcome will appear here.
The benchmarks we audit against
Most stores lose revenue in the same places. These published benchmarks are the yardsticks behind every case study above.
70.22%of carts
are abandoned on average, across 50 studies of online shopping behaviour.
Source: Baymard Institute, cart abandonment rate35%higher conversion
is what the average large ecommerce site can gain through better checkout design alone.
Source: Baymard Institute, checkout usability research8.4%more conversions
for retail sites from a 0.1-second improvement in mobile site speed, in a study of 37 brands.
Source: Deloitte Digital and Google, Milliseconds Make Millions (2020), via The Drum26%vs under 2%
of cash-on-delivery orders in India return to origin, compared with prepaid orders.
Source: Shipway ShipNotes FY25, via MediaBriefThe method behind every result
Sessions×Conversion×Order value=Revenue, measured on margin
- Week 1–2Diagnose
Tracking audit, funnel analysis and session recordings, so we know which of the three levers is weakest.
- Week 2Prioritise
Every idea is scored on expected impact, confidence and effort. You see the ranked backlog before we start.
- Week 3+Test
We ship changes as A/B tests where traffic allows, and read results against revenue and margin, not clicks.
- MonthlyScale
Winning changes go live everywhere, and ad budgets move to the campaigns that pay back fastest.