Shipway’s FY25 platform analysis reported about 26% COD return-to-origin, compared with under 2% prepaid. This is platform data, not every Indian store.
Source: Shipway ShipNotes FY25, via MediaBriefMarginwise in India
Ecommerce growth work for India.
Fixed scopes. Published local prices. A person accountable for the work.
Calls overlap with same day in india.
What to check in this market
- COD returns consume ad spend and shipping costs.
- Prepaid offers need a margin check.
- Mobile checkout needs clear payment and delivery choices.
Published context
Use the same COD and prepaid data to test whether a prepaid incentive leaves more margin. No lift is guaranteed.
Source: Shipway ShipNotes FY25Checkout usability research supports making costs and payment choices clear. The benchmark is not India-specific.
Source: Baymard InstituteServices that fit
Performance marketing
Paid ads planned around profit, not ROAS.
ROAS looks fine but profit doesn’t move.
- Profit-after-ads model and break-even ROAS per product
- Account restructure on Meta, Google and TikTok
- Creative testing plan and new ad creatives
From A$2,300/mo
Explore performance marketing →Conversion rate optimisation
More of your visitors buying, without more ad spend.
Traffic but few orders.
- Funnel and checkout audit
- Product page and checkout fixes
- A/B tests with a written hypothesis
A$2,300
Explore conversion rate optimisation →Web and app development
Shopify, custom builds and apps, delivered at a fixed price.
The theme is slow or hard to change.
- Shopify and Shopify Plus builds and theme rebuilds
- Migrations from WooCommerce, Magento or custom stores to Shopify
- Custom web and mobile apps for portals, wholesale ordering and internal tools
From A$5,900
Explore web and app development →What it costs
Prices in AUD. Prices exclude any local taxes.
Find
Revenue Leak Audit
A two-week review of your store, tracking and checkout, with a written plan ranked by revenue. Start with a free 2-minute video teardown if you want to test the fit first.
- 30-point store audit and tracking check
- Checkout, speed and accessibility review
- AI search visibility test
- Written plan and walkthrough call
Fix · most popular
Fixed-price sprint
One problem, solved end to end with a fixed scope, price and acceptance criteria.
- Checkout and payment fixes, including the Australian surcharge ban
- Tracking, consent and accessibility fixes
- Shopify and ERP sync repairs with an AI exception agent
- Tariff and landed-cost margin model
Grow
Monthly retainer
Ongoing growth work from one team, reviewed against profit every month. Builds and migrations are quoted per project.
- Performance marketing on Meta, Google and TikTok
- CRO testing roadmap
- AI search visibility work
- AI agent monitoring and tuning
Larger work is quoted after the call. Scope, timing and acceptance criteria are written down before kickoff.
Try your own numbers
A planning scenario, not a forecast or promised result. Examples are labelled in each calculator.
Get a free 2-minute teardown
Privacy note
We store your contact details, store URL, market, revenue band, problem, notes, consent and referral information to prepare your teardown and follow up on this request. Only the Marginwise team can see these details. Ask for deletion at abhimanyu@marginwise.in. Your calculator figures stay in your browser and are not included in this request. Read our Privacy policy and Terms.
Questions
When can we speak?
Our call times overlap with same day in india. The booking panel shows your local time.
Which currency do you use?
The local prices below match your selected market.
Do you give legal advice?
No. Compliance work is implementation only. Your adviser confirms the requirements.
Talk through the problem
A 30-minute call. No obligation to hire.