Performance marketing

Paid ads planned around profit, not ROAS.

For stores spending on ads without a clear view of profit.

Sound familiar?

  • ROAS looks fine but profit doesn’t move.
  • Costs per order keep rising.
  • Nobody can say which ads make money after costs, fees and returns.
  • Creative is tired.

What we do

  • Profit-after-ads model and break-even ROAS per product
  • Account restructure on Meta, Google and TikTok
  • Creative testing plan and new ad creatives
  • Tracking and conversion API checks
  • Monthly profit report

How it works

  1. Week 1–2
    Find

    A Revenue Leak Audit and a written list of priorities.

  2. Week 2–6*
    Fix

    A fixed-scope sprint with acceptance criteria and weekly written updates.

  3. Monthly
    Grow

    An optional retainer. Review work against profit each month.

*Planning window for a sprint, not a promise for every project. Build and AI timelines are set in the proposal.

What it costs

Prices for:

Prices in AUD. Prices exclude any local taxes.

Find

Revenue Leak Audit

A two-week review of your store, tracking and checkout, with a written plan ranked by revenue. Start with a free 2-minute video teardown if you want to test the fit first.

  • 30-point store audit and tracking check
  • Checkout, speed and accessibility review
  • AI search visibility test
  • Written plan and walkthrough call
A$2,300Fixed fee, credited against a sprint within 60 days
Discuss this plan

Fix · most popular

Fixed-price sprint

One problem, solved end to end with a fixed scope, price and acceptance criteria.

  • Checkout and payment fixes, including the Australian surcharge ban
  • Tracking, consent and accessibility fixes
  • Shopify and ERP sync repairs with an AI exception agent
  • Tariff and landed-cost margin model
From A$5,900Fixed fee, 50% upfront and 50% on acceptance
Discuss this plan

Grow

Monthly retainer

Ongoing growth work from one team, reviewed against profit every month. Builds and migrations are quoted per project.

  • Performance marketing on Meta, Google and TikTok
  • CRO testing roadmap
  • AI search visibility work
  • AI agent monitoring and tuning
From A$2,300/mo3-month minimum, then 30 days' notice
Discuss this plan

Larger work is quoted after the call. Scope, timing and acceptance criteria are written down before kickoff.

Try your own numbers

A planning scenario, not a forecast or promised result. Examples are labelled in each calculator.

Questions

Which platforms do you work on?

Meta, Google and TikTok. We choose the mix around your products and market.

Do you need my ad account access?

Read-only first. If you hire us, we agree the access needed before making changes. Admin access may be needed.

Is there a minimum ad spend?

We’ll say on the call whether ads make sense yet.

Who owns the account?

You do, always.

How are results reported?

Profit after ads each month, including product costs, fees and returns.

Related services

Conversion rate optimisation

More of your visitors buying, without more ad spend.

Traffic but few orders.

  • Funnel and checkout audit
  • Product page and checkout fixes
  • A/B tests with a written hypothesis

A$2,300

Explore conversion rate optimisation →

Web and app development

Shopify, custom builds and apps, delivered at a fixed price.

The theme is slow or hard to change.

  • Shopify and Shopify Plus builds and theme rebuilds
  • Migrations from WooCommerce, Magento or custom stores to Shopify
  • Custom web and mobile apps for portals, wholesale ordering and internal tools

From A$5,900

Explore web and app development →

Talk through the problem

A 30-minute call. No obligation to hire.

Book a call